Pillar of growth in contemporary economies, the consumer credit in its modern form, banking, develops from the 1950s. This video will revert to the construction of this market at the origin of the emergence of French and European leaders that are Sofinco and Cetelem. What was the role of demand, particularly women, in the dissemination of this credit? What were the objectives of the adopted regulation? To what extent the latter has helped shape today's market?
Mot(s) clés libre(s) : History, consumption, credit, women, regulation