Bruno Boidin presents the conceptual basis of the Corporate social responsibility (CSR). He points out the triple bottom line, which shows the three goals the CSR has to reach: profit, people, planet.
Mot(s) clés libre(s) : triple bottom line, responsibility, companies, CSR

Françoise Quairel-Lanoizelée presents the diversity of the CSR strategies which are implemented in the companies, distinguishing the "outside business" strategies and the strategies which are integrated to the company trade. She explains the theoretical model used to point out the CSR benefits and concludes with a presentation of the ISO 26000 standard.
Mot(s) clés libre(s) : greenwashing, ISO 26000, business case, companies, CSR, foundation